Bridgestone Tyre Centre


Tomorrow Matters

Bridgestone Tomorrow Matters

Make tomorrow matter, today.

At Bridgestone, our commitment to the community extends far beyond providing safe, quality tyres. We believe it’s our responsibility to do what we can to create a bright and sustainable future for generations to come. We believe that tomorrow matters, today.

With this in mind, Bridgestone is actively working towards three important objectives under an initiative called Tomorrow Matters. As part of this, we are committed to:

  • Finding new and better ways of using technology;
  • Encouraging our children to find solutions for tomorrow; and
  • Helping to ensure a healthy environment for current and future generations.


Tomorrow Matters - Finding new and better ways of using technology

Every year Bridgestone invest more than $800 million into the research and development of our tyres. And, every day, we’re working to find new and better ways of using technology to ensure our class-leading tyres deliver the ultimate in performance and safety.

Just one handprint of tread connects your vehicle – and those inside – to the road, so the technology that goes into your tyres needs to be the best of the best. Every move you make, whether you’re cornering, braking or driving in the wet, relies on the performance of your tyres.

At Bridgestone we’re committed to creating innovative, sustainable tyre solutions for the future. As part of this, safety always comes first – so when our customers venture out onto the road they know they can rely on their Bridgestone tyres to get them home safe.


Bridgestone has long been at the forefront of innovation and continuous improvement. Our commitment to technology is best demonstrated by our ground-breaking Ecopia compound which is saving fuel for drivers across the world. Read more about Ecopia fuel-efficient tyres here. Bridgestone Ecopia
ologic We’ve since taken this innovation one step further with Bridgestone’s new Ecopia with ologic technology - the development of tyres with a large diameter and narrow tread pattern, resulting in significant improvements in aerodynamics and rolling resistance.
This technology had its first real test as part of the 2013 Bridgestone World Solar Challenge, a gruelling event that epitomises what can be achieved through technology.
As a result, ologic is no longer limited to futuristic vehicles and the technology is already on roads around the world. Ecopia EP500, the first road tyre to feature Ecopia with ologic technology, is now fitted as Original Equipment on the revolutionary BMW i3. Read more about the Bridgestone World Solar Challenge here.
Bridgestone World Solar Challenge


Tomorrow Matters - To help ensure a healthy environment for current and future generations

At Bridgestone, our global environmental mission statement is to help ensure a healthy environment for current and future generations. We’re constantly looking to minimise the environmental impact of our products and our manufacturing processes and we have a number of important initiatives to help us achieve this goal.

Development of environmentally friendlier products


Bridgestone has acted as a proud sponsor of the Motuora Restoration Society. We've helped plant hundreds of native plants cross the predator-free sanctuary of Motuora Island in the Hauraki Gulf. This ongoing reforestation project lends support to kiwis, and other animals in danger of extinction, by providing a safe habitat.

Since the project's inception, more than 300,000 trees have been planted across the island. All trees used in the reforestation programme are grown on the island itself from seed eco sourced locally under the supervision of the Motuora Restoration Society.

Tomorrow Matters - To encourage our children to find solutions for tomorrow

When it comes to creating solutions for tomorrow, we believe the youth of today are our greatest asset. For this reason, Bridgestone is a major supporter of the Bridgestone World Solar Challenge, an event which exists to foster the development of sustainable transport.

The race takes participants on a 3,000 kilometre solar-powered journey from Darwin to Adelaide, through harsh terrain and unforgiving conditions. It is an event that defines creativity, bringing together bright young minds who become vital pioneers for solar technology.

In 2013, a set of specially developed ologic tyres were used on the solar car entered by Japan’s Kogakuin University and were put through their paces on the 3,000km challenge. As a result, the Ecopia with ologic Technology is now on Australian roads with Ecopia EP500, fitted as Original Equipment on the revolutionary BMW i3.

Bridgestone is proud to be involved with an initiative that is creating real benefits for all drivers, not only those involved with this unique event.


Bridgestone sponsors youth driver safety program - Read more